Dunkin’ Cold Brew FSI
With the cold brew trend growing, Cold Brew at the Dunkin’ Shops became very popular even branching out to at-home packs. To drive trial and awareness also as well capitalize on the cold brew trend, I was tasked with creating concepts that got the shoppers excited about summer and reminded them to add Dunkin’ Cold Brew to their list.
Concept 1: close-in
Concept 2: Headline plays up summer seasonality and product benefit, Design cues also speak to summer: sunglasses and an umbrella in the drink!
Concept 3: Strong call to action incorporates the “drop, steep, love” education. Background is on-brand, yet brings in a playful sunshine element
Final Creative