Meow Mix Grain Free is a premium healthy option for cats. There are a lot of other Grain Free brands already in-market, but Meow Mix is a great and affordable option. Meow Mix will offer a tasty option in Grain Free with mainstream pricing, making it more affordable and attainable for guests. I was tasked with creating a shopper optimized idea to launch Meow Mix Grain Free in Target. Since Target guests skew more health-conscious, this was a no-brainer.

Meow Mix Grain Free Launch at Target

Concept 1

Cat parents go out of their way to create the best life for their cats—special treats, toys, beds—even grain free diets. But how can they be sure that what they’re doing for their furry friends actually makes them happy? Simple. Just ask Cleo. Let’s answer all of our shoppers’ questions about keeping every aspect of their cat’s life happy by getting the answers straight from the cat’s mouth.

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Concept 2

You know your cat’s meow—it’s very specific. High pitched and squeaky or low and ominous. They’re all different but they’re all special . Let’s celebrate unique meows with specific tastes. We’re putting a new spin on the classic Meow Mix jingle to celebrate the launch of Meow Mix Grain Free at Target.