TruRoots Quick Cook Quinoa Blends Launch

TruRoots Quick Cook Quinoa Blends is a quick and delicious way to add more grains to your meal. Most quinoa takes longer to cook, but this Quinoa blend simply needs 60 seconds in the microwave. I was tasked with finding a way to combine their premium look and feel along with visuals of the wholesome, hearty ingredients found in each blend to appeal to the consumer. I was able to use print and digital executions to help launch the new product into retailers.

 

Executions

Meijer

Demo cart mock-up

Demo cart in-store

Demo cart in-store

Demo cart assets

Beacon for demo cart

Front of demo cart

Demo cart counter top sign

 
 

Kroger

Shelf talker

Shelf talker at shelf

 
 

For Kroger customers, we placed a MyMag (FSI) in every Kroger monthly magazine